I run Laboratorios ASIMED — 8 clinical labs across Guayaquil, Milagro, Daule, and Durán. We launched Asimed Plus last year, our annual membership program for discounted lab tests. It's growing fast — 28% year over year — but right now I'm managing everything in spreadsheets. I have no visibility into which plans are selling, which branches are driving the most member visits, or which tests our members actually use. I need a dashboard that gives me full intelligence on the Asimed Plus membership.
D
Got it, Ricardo. Let me make sure I scope this right — a few questions before I start building:
1. Which view do you need first thing in the morning?
✓
A. High-level KPIs (total members, MRR, retention)B
B. Branch performance (which locations are busiest)C
C. Test utilization (what members are ordering)2. For your member data, which source are you working from?
A
A. We manage it in a spreadsheetB
B. It lives in our existing LIS (lab information system)✓
C. Combination of both — it's messy3. Do you need to see individual member records, or mostly aggregate views?
A
A. Aggregates are enough — I want the business overview✓
B. I need to drill down to individual members tooC
C. Both, but aggregates are primary1. A — I want the KPIs front and center
2. C — combination of both, honestly a mess
3. B — I need to see individual members, especially the ones about to expire
D
Two more quick ones:
4. How do you want to handle the 8 branches?
A
A. One unified view — I don't manage branches separately✓
B. I want to compare branch performance side by sideC
C. I need a per-branch deep-dive I can share with branch managers5. Retention tracking — how important is churn analysis to you?
A
A. Not critical right now, just show me growthB
B. Important — I want to see which cohorts are renewing✓
C. Critical — expiring memberships are my biggest risk, I need alerts1. B — side-by-side comparison, I want to know which branches are under-performing
2. C — expiring memberships are money walking out the door, I need to see that clearly
D
Perfect, Ricardo. Here's the spec I've drafted — covers a real-time membership KPI dashboard, full member directory with expiration tracking, branch-by-branch performance comparison across all 8 locations, test utilization analytics, and a retention cohort analysis with at-risk member alerts. Take a look and let me know if there's anything you'd change.
9:06 AMThis is exactly what I need. Build it.
